Commercial Work
Orbis Moonwalker Hyakki Yagyo Campaign
Ideation | Art Direction | Illustration
When the night comes, the demons run
Orbis annual charity night run, Moonwalker 2020, is virtualized as covid-19 hits. The campaign pays its tribute to famous Japnese folklore, Hyakki Yagyo (Night Parade of One Hundred Demons), and encourage all demons to run when the night comes, and fill Hong Kong with a night parade of fund-raising runners
Night Parade of One Hundred Demons
Punny Demon Names
Different types of cute versions of demons running to encourage Hong Kong people to participate in this year’s night charity run.
“鬼”, ghouls, could be used in many ways in Cantonese, and they are used in humorous puns in each demon’s name
